WOOHW! – the national industry event for out-of-home advertising
The ‘Swiss Poster Award’ organised by APG|SGA and the ‘DOOH Award’ initiated by Clear Channel Switzerland were integrated into a new joint competition in 2023. This gave the successful ‘Out of Home’ medium a platform with national reach and broad sponsorship.
WOOHW! is the most important event in Switzerland's out-of-home advertising industry and is held under the patronage of the Association of Out-of-Home Advertising Switzerland (AWS). The annual event includes a specialist conference with exciting keynote speeches, a podium discussion with a prominent panel, and the festive presentation of the Swiss Out of Home Awards.
The Swiss Out of Home Awards ceremony is the highlight of the outdoor advertising year, recognising outstanding campaigns in public spaces. The top award is the prize for ‘Campaign of the Year’. At the Award Night, the best Swiss campaigns of the year are in the spotlight and the winners receive their well-deserved recognition in various categories. They are celebrated until late into the night at the subsequent dinner party.
This initiative for a joint platform ‘WOOHW!’ underlines the formative and lasting significance of the poster – whether in classic or digital form – in intermedia competition and honours the quality of the design work, the innovative strength, the creativity and the impact of out-of-home advertising.
Participation in the creative competition is free of charge. The conditions of participation (link) for the awards in the various categories, the composition of the jury and details of the current competitions are described in detail on separate pages. In addition, the Hall of Fame contains the past winners who have shaped the history of the creative competition.
WOOHW! is a must for all outdoor advertising players and offers a great opportunity to find out about the latest trends and make exciting contacts at the same time.